Type · How We Work

How We Work

Process explainers — how we run engagements.

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Why Most AI Projects Fail at Adoption, Not at Build

Most AI agencies ship and leave. Six months later, half the team has gone back to the spreadsheet. The real work happens after launch — and that's where most projects die.

Frederike Falke·May 8, 2026

How We WorkMethodology

Why Most AI Projects Succeed at Build and Fail at Adoption

We see this pattern across every industry we work in — market research, law, real estate, consulting. The build phase is complete. The system works. The handoff slides look good. Six months later, half the team has switched back to Excel.

Frederike Falke·May 8, 2026

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