Topic · Embed Methodology

Embed Methodology — Insights

The work of staying close until adoption is real. The Embed methodology — how to make AI investments produce ROI six months later.

4 results

How We WorkMethodology

Why Most AI Projects Fail at Adoption, Not at Build

Most AI agencies ship and leave. Six months later, half the team has gone back to the spreadsheet. The real work happens after launch — and that's where most projects die.

Frederike Falke·May 8, 2026

Field Note

Professional Services

A Retail Conversation That Reminded Me What AI Is Actually For

A conversation with a retail team reinforced the real purpose of AI: cutting manual work to create more space for relationships. The teams winning with AI understand this fundamental principle.

Frederike Falke·May 8, 2026

Audit · Build · Automate · Embed: How We Actually Run AI Engagements

Framework · 4 stages

Framework

Audit · Build · Automate · Embed: How We Actually Run AI Engagements

Most AI agencies sell you one of these four stages and call it a project. We run them as one continuous engagement because that's what actually works for established firms.

Audit→Build→Automate→Embed

Read on the site

How We WorkMethodology

Why Most AI Projects Succeed at Build and Fail at Adoption

We see this pattern across every industry we work in — market research, law, real estate, consulting. The build phase is complete. The system works. The handoff slides look good. Six months later, half the team has switched back to Excel.

Frederike Falke·May 8, 2026

Browse all insights

Field notes, frameworks, whitepapers, case studies — across every industry and topic we work in.

See everything