Topic · AI Adoption

AI Adoption — Insights

Why most AI gets ripped out — and what makes adoption real. The post-launch work that decides whether the investment pays off.

4 results

Field Note

Professional Services

What I Didn't See at the Small Business Expo: Real AI Implementation

The Small Business Expo at Javits Center revealed a troubling gap: AI buzzwords everywhere, substantive implementation nowhere. Most vendors confused marketing automation with actual AI systems.

Frederike Falke·May 8, 2026

How We WorkMethodology

Why Most AI Projects Fail at Adoption, Not at Build

Most AI agencies ship and leave. Six months later, half the team has gone back to the spreadsheet. The real work happens after launch — and that's where most projects die.

Frederike Falke·May 8, 2026

Field Note

Professional Services

A Retail Conversation That Reminded Me What AI Is Actually For

A conversation with a retail team reinforced the real purpose of AI: cutting manual work to create more space for relationships. The teams winning with AI understand this fundamental principle.

Frederike Falke·May 8, 2026

How We WorkMethodology

Why Most AI Projects Succeed at Build and Fail at Adoption

We see this pattern across every industry we work in — market research, law, real estate, consulting. The build phase is complete. The system works. The handoff slides look good. Six months later, half the team has switched back to Excel.

Frederike Falke·May 8, 2026

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